Tech & AIUK poll
Which of these AI assistants, if any, have you used in the past month?
| All | 18-29 | 30-44* | 45-64* | 65+ | |
|---|---|---|---|---|---|
| Microsoft Copilot | 19% | – | 23% | 17% | – |
| Google Gemini | 16% | – | 13% | 23% | – |
| Meta AI (in WhatsApp, Instagram or Facebook) | 15% | – | 15% | 14% | – |
| ChatGPT | 10% | – | 4% | 9% | – |
| Snapchat My AI | 9% | – | 17% | 3% | – |
| Perplexity | 6% | – | 11% | 0% | – |
| Amazon Alexa | 4% | – | 0% | 6% | – |
| Claude | 4% | – | 2% | 3% | – |
| Grok | 4% | – | 9% | 0% | – |
| Apple Siri | 1% | – | 0% | 3% | – |
| None of these | 11% | – | 4% | 23% | – |
| Not sure | 1% | – | 2% | 0% | – |
| All | Men | Women* | |
|---|---|---|---|
| Microsoft Copilot | 19% | 23% | 13% |
| Google Gemini | 16% | 18% | 13% |
| Meta AI (in WhatsApp, Instagram or Facebook) | 15% | 15% | 15% |
| ChatGPT | 10% | 7% | 15% |
| Snapchat My AI | 9% | 12% | 7% |
| Perplexity | 6% | 3% | 9% |
| Amazon Alexa | 4% | 3% | 4% |
| Claude | 4% | 3% | 4% |
| Grok | 4% | 5% | 2% |
| Apple Siri | 1% | 0% | 2% |
| None of these | 11% | 10% | 13% |
| Not sure | 1% | 0% | 2% |
| All | London | South & East | South West & Wales | Midlands | North of England | Scotland | |
|---|---|---|---|---|---|---|---|
| Microsoft Copilot | 19% | – | – | – | – | – | – |
| Google Gemini | 16% | – | – | – | – | – | – |
| Meta AI (in WhatsApp, Instagram or Facebook) | 15% | – | – | – | – | – | – |
| ChatGPT | 10% | – | – | – | – | – | – |
| Snapchat My AI | 9% | – | – | – | – | – | – |
| Perplexity | 6% | – | – | – | – | – | – |
| Amazon Alexa | 4% | – | – | – | – | – | – |
| Claude | 4% | – | – | – | – | – | – |
| Grok | 4% | – | – | – | – | – | – |
| Apple Siri | 1% | – | – | – | – | – | – |
| None of these | 11% | – | – | – | – | – | – |
| Not sure | 1% | – | – | – | – | – | – |
| All | Under £25k | £25k-£49k* | £50k or more | |
|---|---|---|---|---|
| Microsoft Copilot | 19% | – | 14% | 27% |
| Google Gemini | 16% | – | 9% | 18% |
| Meta AI (in WhatsApp, Instagram or Facebook) | 15% | – | 17% | 12% |
| ChatGPT | 10% | – | 17% | 8% |
| Snapchat My AI | 9% | – | 3% | 18% |
| Perplexity | 6% | – | 3% | 8% |
| Amazon Alexa | 4% | – | 6% | 0% |
| Claude | 4% | – | 6% | 4% |
| Grok | 4% | – | 6% | 4% |
| Apple Siri | 1% | – | 0% | 0% |
| None of these | 11% | – | 17% | 2% |
| Not sure | 1% | – | 3% | 0% |
| All | Degree or higher | No degree* | |
|---|---|---|---|
| Microsoft Copilot | 19% | 21% | 15% |
| Google Gemini | 16% | 15% | 18% |
| Meta AI (in WhatsApp, Instagram or Facebook) | 15% | 12% | 20% |
| ChatGPT | 10% | 8% | 15% |
| Snapchat My AI | 9% | 14% | 3% |
| Perplexity | 6% | 9% | 0% |
| Amazon Alexa | 4% | 2% | 8% |
| Claude | 4% | 6% | 0% |
| Grok | 4% | 5% | 3% |
| Apple Siri | 1% | 0% | 3% |
| None of these | 11% | 8% | 18% |
| Not sure | 1% | 2% | 0% |
| All | Children under 18 at home | No children under 18 at home* | |
|---|---|---|---|
| Microsoft Copilot | 19% | 19% | 19% |
| Google Gemini | 16% | 14% | 19% |
| Meta AI (in WhatsApp, Instagram or Facebook) | 15% | 16% | 14% |
| ChatGPT | 10% | 13% | 7% |
| Snapchat My AI | 9% | 16% | 0% |
| Perplexity | 6% | 8% | 2% |
| Amazon Alexa | 4% | 0% | 10% |
| Claude | 4% | 2% | 7% |
| Grok | 4% | 6% | 0% |
| Apple Siri | 1% | 2% | 0% |
| None of these | 11% | 5% | 21% |
| Not sure | 1% | 2% | 0% |
| All | Working | Not working | |
|---|---|---|---|
| Microsoft Copilot | 19% | 21% | – |
| Google Gemini | 16% | 17% | – |
| Meta AI (in WhatsApp, Instagram or Facebook) | 15% | 15% | – |
| ChatGPT | 10% | 11% | – |
| Snapchat My AI | 9% | 11% | – |
| Perplexity | 6% | 6% | – |
| Amazon Alexa | 4% | 4% | – |
| Claude | 4% | 5% | – |
| Grok | 4% | 5% | – |
| Apple Siri | 1% | 0% | – |
| None of these | 11% | 6% | – |
| Not sure | 1% | 0% | – |
| All | White | Ethnic minority | |
|---|---|---|---|
| Microsoft Copilot | 19% | 18% | – |
| Google Gemini | 16% | 16% | – |
| Meta AI (in WhatsApp, Instagram or Facebook) | 15% | 14% | – |
| ChatGPT | 10% | 13% | – |
| Snapchat My AI | 9% | 8% | – |
| Perplexity | 6% | 6% | – |
| Amazon Alexa | 4% | 5% | – |
| Claude | 4% | 0% | – |
| Grok | 4% | 4% | – |
| Apple Siri | 1% | 1% | – |
| None of these | 11% | 15% | – |
| Not sure | 1% | 1% | – |
| All | Labour* | Conservative | Reform UK | Other parties | Did not vote | |
|---|---|---|---|---|---|---|
| Microsoft Copilot | 19% | 23% | – | – | – | – |
| Google Gemini | 16% | 15% | – | – | – | – |
| Meta AI (in WhatsApp, Instagram or Facebook) | 15% | 15% | – | – | – | – |
| ChatGPT | 10% | 10% | – | – | – | – |
| Snapchat My AI | 9% | 15% | – | – | – | – |
| Perplexity | 6% | 8% | – | – | – | – |
| Amazon Alexa | 4% | 0% | – | – | – | – |
| Claude | 4% | 3% | – | – | – | – |
| Grok | 4% | 8% | – | – | – | – |
| Apple Siri | 1% | 0% | – | – | – | – |
| None of these | 11% | 3% | – | – | – | – |
| Not sure | 1% | 3% | – | – | – | – |
| All | Remain | Leave* | |
|---|---|---|---|
| Microsoft Copilot | 19% | 22% | 21% |
| Google Gemini | 16% | 20% | 15% |
| Meta AI (in WhatsApp, Instagram or Facebook) | 15% | 18% | 12% |
| ChatGPT | 10% | 2% | 24% |
| Snapchat My AI | 9% | 10% | 6% |
| Perplexity | 6% | 4% | 6% |
| Amazon Alexa | 4% | 4% | 6% |
| Claude | 4% | 6% | 0% |
| Grok | 4% | 6% | 0% |
| Apple Siri | 1% | 0% | 0% |
| None of these | 11% | 8% | 12% |
| Not sure | 1% | 2% | 0% |
- Who we asked
- UK adults 18+, online panel
- Fieldwork
- 15 October 2026
- Weighting
- Not weighted
- Small groups
- * under 50 people, read as a rough guide. – under 30, not shown
- Note
- Asked as “select all that apply”; this file has one answer per person
Similar questions
See all UK pollsWhich ONE of these AI assistants do you trust most to give accurate answers?ChatGPT (OpenAI)40%Gemini (Google)28%Copilot (Microsoft)8%See results →If you were buying a car in the next two years, which of these brands would you consider?Volkswagen37%Toyota14%BMW9%See results →Would you support or oppose a law banning children under 16 from using social media in the UK?Strongly support32%Somewhat support27%Neither support nor oppose18%See results →How worried, if at all, are you about paying your energy bills this winter?Very worried20%Fairly worried33%Not very worried22%See results →How worried, if at all, are you that artificial intelligence (AI) will put your job at risk in the next five years?Very worried19%Fairly worried21%Not very worried26%See results →In the past month, which of these, if any, have you cut back on to save money?The weekly food shop14%Eating out or takeaways13%Nights out or socialising8%See results →Over the next 12 months, do you expect your household's financial situation to get better, stay about the same, or get worse?Get a lot better20%Get a little better25%Stay about the same28%See results →Which of these banks, if any, would you trust to look after your savings?Santander19%Nationwide14%Starling Bank14%See results →Which ONE of these supermarkets do you think offers the best value for money?Tesco31%Aldi26%Sainsbury's11%See results →