MoneyUK poll
If you were buying a car in the next two years, which of these brands would you consider?
| All | 18-29 | 30-44* | 45-64* | 65+ | |
|---|---|---|---|---|---|
| Volkswagen | 37% | – | 38% | 37% | – |
| Toyota | 14% | – | 15% | 9% | – |
| BMW | 9% | – | 15% | 9% | – |
| Ford | 8% | – | 2% | 9% | – |
| Tesla | 7% | – | 13% | 3% | – |
| Vauxhall | 4% | – | 2% | 9% | – |
| Hyundai | 3% | – | 2% | 3% | – |
| Kia | 2% | – | 2% | 0% | – |
| Nissan | 2% | – | 2% | 0% | – |
| BYD | 1% | – | 2% | 0% | – |
| I don't plan to buy a car in the next two years | 10% | – | 4% | 17% | – |
| Another brand | 2% | – | 0% | 3% | – |
| Don't know | 1% | – | 0% | 3% | – |
| None of these | 1% | – | 2% | 0% | – |
| All | Men | Women* | |
|---|---|---|---|
| Volkswagen | 37% | 35% | 39% |
| Toyota | 14% | 15% | 13% |
| BMW | 9% | 8% | 11% |
| Ford | 8% | 8% | 7% |
| Tesla | 7% | 7% | 7% |
| Vauxhall | 4% | 5% | 2% |
| Hyundai | 3% | 2% | 4% |
| Kia | 2% | 2% | 2% |
| Nissan | 2% | 2% | 2% |
| BYD | 1% | 2% | 0% |
| I don't plan to buy a car in the next two years | 10% | 12% | 9% |
| Another brand | 2% | 2% | 2% |
| Don't know | 1% | 2% | 0% |
| None of these | 1% | 0% | 2% |
| All | London | South & East | South West & Wales | Midlands | North of England | Scotland | |
|---|---|---|---|---|---|---|---|
| Volkswagen | 37% | – | – | – | – | – | – |
| Toyota | 14% | – | – | – | – | – | – |
| BMW | 9% | – | – | – | – | – | – |
| Ford | 8% | – | – | – | – | – | – |
| Tesla | 7% | – | – | – | – | – | – |
| Vauxhall | 4% | – | – | – | – | – | – |
| Hyundai | 3% | – | – | – | – | – | – |
| Kia | 2% | – | – | – | – | – | – |
| Nissan | 2% | – | – | – | – | – | – |
| BYD | 1% | – | – | – | – | – | – |
| I don't plan to buy a car in the next two years | 10% | – | – | – | – | – | – |
| Another brand | 2% | – | – | – | – | – | – |
| Don't know | 1% | – | – | – | – | – | – |
| None of these | 1% | – | – | – | – | – | – |
| All | Under £25k | £25k-£49k* | £50k or more | |
|---|---|---|---|---|
| Volkswagen | 37% | – | 43% | 37% |
| Toyota | 14% | – | 9% | 18% |
| BMW | 9% | – | 9% | 12% |
| Ford | 8% | – | 9% | 8% |
| Tesla | 7% | – | 0% | 12% |
| Vauxhall | 4% | – | 6% | 4% |
| Hyundai | 3% | – | 3% | 2% |
| Kia | 2% | – | 3% | 2% |
| Nissan | 2% | – | 0% | 4% |
| BYD | 1% | – | 0% | 2% |
| I don't plan to buy a car in the next two years | 10% | – | 14% | 0% |
| Another brand | 2% | – | 6% | 0% |
| Don't know | 1% | – | 0% | 0% |
| None of these | 1% | – | 0% | 0% |
| All | Degree or higher | No degree* | |
|---|---|---|---|
| Volkswagen | 37% | 35% | 40% |
| Toyota | 14% | 18% | 8% |
| BMW | 9% | 11% | 8% |
| Ford | 8% | 6% | 10% |
| Tesla | 7% | 9% | 3% |
| Vauxhall | 4% | 3% | 5% |
| Hyundai | 3% | 3% | 3% |
| Kia | 2% | 3% | 0% |
| Nissan | 2% | 3% | 0% |
| BYD | 1% | 2% | 0% |
| I don't plan to buy a car in the next two years | 10% | 8% | 15% |
| Another brand | 2% | 0% | 5% |
| Don't know | 1% | 0% | 3% |
| None of these | 1% | 0% | 3% |
| All | Children under 18 at home | No children under 18 at home* | |
|---|---|---|---|
| Volkswagen | 37% | 44% | 26% |
| Toyota | 14% | 14% | 14% |
| BMW | 9% | 13% | 5% |
| Ford | 8% | 6% | 10% |
| Tesla | 7% | 8% | 5% |
| Vauxhall | 4% | 3% | 5% |
| Hyundai | 3% | 2% | 5% |
| Kia | 2% | 3% | 0% |
| Nissan | 2% | 3% | 0% |
| BYD | 1% | 2% | 0% |
| I don't plan to buy a car in the next two years | 10% | 2% | 24% |
| Another brand | 2% | 2% | 2% |
| Don't know | 1% | 0% | 2% |
| None of these | 1% | 0% | 2% |
| All | Working | Not working | |
|---|---|---|---|
| Volkswagen | 37% | 36% | – |
| Toyota | 14% | 14% | – |
| BMW | 9% | 11% | – |
| Ford | 8% | 8% | – |
| Tesla | 7% | 7% | – |
| Vauxhall | 4% | 5% | – |
| Hyundai | 3% | 4% | – |
| Kia | 2% | 2% | – |
| Nissan | 2% | 2% | – |
| BYD | 1% | 1% | – |
| I don't plan to buy a car in the next two years | 10% | 7% | – |
| Another brand | 2% | 2% | – |
| Don't know | 1% | 0% | – |
| None of these | 1% | 0% | – |
| All | White | Ethnic minority | |
|---|---|---|---|
| Volkswagen | 37% | 35% | – |
| Toyota | 14% | 11% | – |
| BMW | 9% | 10% | – |
| Ford | 8% | 8% | – |
| Tesla | 7% | 6% | – |
| Vauxhall | 4% | 5% | – |
| Hyundai | 3% | 3% | – |
| Kia | 2% | 1% | – |
| Nissan | 2% | 3% | – |
| BYD | 1% | 1% | – |
| I don't plan to buy a car in the next two years | 10% | 13% | – |
| Another brand | 2% | 3% | – |
| Don't know | 1% | 1% | – |
| None of these | 1% | 1% | – |
| All | Labour* | Conservative | Reform UK | Other parties | Did not vote | |
|---|---|---|---|---|---|---|
| Volkswagen | 37% | 40% | – | – | – | – |
| Toyota | 14% | 10% | – | – | – | – |
| BMW | 9% | 13% | – | – | – | – |
| Ford | 8% | 5% | – | – | – | – |
| Tesla | 7% | 13% | – | – | – | – |
| Vauxhall | 4% | 5% | – | – | – | – |
| Hyundai | 3% | 0% | – | – | – | – |
| Kia | 2% | 3% | – | – | – | – |
| Nissan | 2% | 3% | – | – | – | – |
| BYD | 1% | 3% | – | – | – | – |
| I don't plan to buy a car in the next two years | 10% | 5% | – | – | – | – |
| Another brand | 2% | 3% | – | – | – | – |
| Don't know | 1% | 0% | – | – | – | – |
| None of these | 1% | 0% | – | – | – | – |
| All | Remain | Leave* | |
|---|---|---|---|
| Volkswagen | 37% | 31% | 35% |
| Toyota | 14% | 24% | 9% |
| BMW | 9% | 12% | 6% |
| Ford | 8% | 4% | 15% |
| Tesla | 7% | 6% | 3% |
| Vauxhall | 4% | 2% | 9% |
| Hyundai | 3% | 2% | 6% |
| Kia | 2% | 4% | 0% |
| Nissan | 2% | 2% | 3% |
| BYD | 1% | 0% | 0% |
| I don't plan to buy a car in the next two years | 10% | 12% | 15% |
| Another brand | 2% | 0% | 0% |
| Don't know | 1% | 2% | 0% |
| None of these | 1% | 0% | 0% |
- Who we asked
- UK adults 18+, online panel
- Fieldwork
- 15 October 2026
- Weighting
- Not weighted
- Small groups
- * under 50 people, read as a rough guide. – under 30, not shown
- Note
- Asked as “select all that apply”; this file has one answer per person
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