MoneyUK poll
Which ONE of these supermarkets do you think offers the best value for money?
| All | 18-29 | 30-44* | 45-64* | 65+ | |
|---|---|---|---|---|---|
| Tesco | 31% | – | 38% | 17% | – |
| Aldi | 26% | – | 19% | 37% | – |
| Sainsbury's | 11% | – | 13% | 6% | – |
| Lidl | 10% | – | 2% | 23% | – |
| Asda | 8% | – | 11% | 6% | – |
| Morrisons | 7% | – | 6% | 6% | – |
| Iceland | 2% | – | 4% | 0% | – |
| M&S Food | 2% | – | 4% | 0% | – |
| Waitrose | 2% | – | 2% | 3% | – |
| Don't know | 1% | – | 0% | 3% | – |
| All | Men | Women* | |
|---|---|---|---|
| Tesco | 31% | 27% | 37% |
| Aldi | 26% | 28% | 24% |
| Sainsbury's | 11% | 15% | 7% |
| Lidl | 10% | 10% | 11% |
| Asda | 8% | 3% | 13% |
| Morrisons | 7% | 8% | 4% |
| Iceland | 2% | 0% | 4% |
| M&S Food | 2% | 3% | 0% |
| Waitrose | 2% | 3% | 0% |
| Don't know | 1% | 2% | 0% |
| All | London | South & East | South West & Wales | Midlands | North of England | Scotland | |
|---|---|---|---|---|---|---|---|
| Tesco | 31% | – | – | – | – | – | – |
| Aldi | 26% | – | – | – | – | – | – |
| Sainsbury's | 11% | – | – | – | – | – | – |
| Lidl | 10% | – | – | – | – | – | – |
| Asda | 8% | – | – | – | – | – | – |
| Morrisons | 7% | – | – | – | – | – | – |
| Iceland | 2% | – | – | – | – | – | – |
| M&S Food | 2% | – | – | – | – | – | – |
| Waitrose | 2% | – | – | – | – | – | – |
| Don't know | 1% | – | – | – | – | – | – |
| All | Under £25k | £25k-£49k* | £50k or more | |
|---|---|---|---|---|
| Tesco | 31% | – | 14% | 49% |
| Aldi | 26% | – | 40% | 14% |
| Sainsbury's | 11% | – | 3% | 18% |
| Lidl | 10% | – | 17% | 6% |
| Asda | 8% | – | 14% | 2% |
| Morrisons | 7% | – | 6% | 6% |
| Iceland | 2% | – | 3% | 0% |
| M&S Food | 2% | – | 3% | 2% |
| Waitrose | 2% | – | 0% | 4% |
| Don't know | 1% | – | 0% | 0% |
| All | Degree or higher | No degree* | |
|---|---|---|---|
| Tesco | 31% | 42% | 13% |
| Aldi | 26% | 18% | 40% |
| Sainsbury's | 11% | 12% | 10% |
| Lidl | 10% | 9% | 13% |
| Asda | 8% | 5% | 13% |
| Morrisons | 7% | 6% | 8% |
| Iceland | 2% | 2% | 3% |
| M&S Food | 2% | 3% | 0% |
| Waitrose | 2% | 3% | 0% |
| Don't know | 1% | 0% | 3% |
| All | Children under 18 at home | No children under 18 at home* | |
|---|---|---|---|
| Tesco | 31% | 42% | 14% |
| Aldi | 26% | 17% | 40% |
| Sainsbury's | 11% | 14% | 7% |
| Lidl | 10% | 6% | 17% |
| Asda | 8% | 9% | 5% |
| Morrisons | 7% | 5% | 10% |
| Iceland | 2% | 2% | 2% |
| M&S Food | 2% | 2% | 2% |
| Waitrose | 2% | 3% | 0% |
| Don't know | 1% | 0% | 2% |
| All | Working | Not working | |
|---|---|---|---|
| Tesco | 31% | 36% | – |
| Aldi | 26% | 23% | – |
| Sainsbury's | 11% | 12% | – |
| Lidl | 10% | 11% | – |
| Asda | 8% | 7% | – |
| Morrisons | 7% | 6% | – |
| Iceland | 2% | 1% | – |
| M&S Food | 2% | 2% | – |
| Waitrose | 2% | 2% | – |
| Don't know | 1% | 0% | – |
| All | White | Ethnic minority | |
|---|---|---|---|
| Tesco | 31% | 26% | – |
| Aldi | 26% | 31% | – |
| Sainsbury's | 11% | 9% | – |
| Lidl | 10% | 11% | – |
| Asda | 8% | 10% | – |
| Morrisons | 7% | 9% | – |
| Iceland | 2% | 1% | – |
| M&S Food | 2% | 0% | – |
| Waitrose | 2% | 1% | – |
| Don't know | 1% | 1% | – |
| All | Labour* | Conservative | Reform UK | Other parties | Did not vote | |
|---|---|---|---|---|---|---|
| Tesco | 31% | 45% | – | – | – | – |
| Aldi | 26% | 15% | – | – | – | – |
| Sainsbury's | 11% | 10% | – | – | – | – |
| Lidl | 10% | 5% | – | – | – | – |
| Asda | 8% | 18% | – | – | – | – |
| Morrisons | 7% | 5% | – | – | – | – |
| Iceland | 2% | 0% | – | – | – | – |
| M&S Food | 2% | 3% | – | – | – | – |
| Waitrose | 2% | 0% | – | – | – | – |
| Don't know | 1% | 0% | – | – | – | – |
| All | Remain | Leave* | |
|---|---|---|---|
| Tesco | 31% | 37% | 24% |
| Aldi | 26% | 20% | 21% |
| Sainsbury's | 11% | 16% | 12% |
| Lidl | 10% | 10% | 15% |
| Asda | 8% | 8% | 12% |
| Morrisons | 7% | 6% | 9% |
| Iceland | 2% | 0% | 3% |
| M&S Food | 2% | 2% | 0% |
| Waitrose | 2% | 0% | 6% |
| Don't know | 1% | 2% | 0% |
- Who we asked
- UK adults 18+, online panel
- Fieldwork
- 15 October 2026
- Weighting
- Not weighted
- Small groups
- * under 50 people, read as a rough guide. – under 30, not shown
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