Resources · Panel book

Our panels and platforms, in one book

What PocketsFull, Sampleeye and Pocketsfull Ai offer research buyers, and what we bring to every project.

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Contents

What is in this book

Three brands, one company. Each chapter says what the brand does, how it works and what it records.

01PocketsFullOur own panel
02SampleeyeThe platform behind our sample
03Pocketsfull AiRewarded offers for apps
04Every projectWhat we bring to every study

Panel book · Chapter 01

Our own panel, recruited and paid by us

PocketsFull is the survey app we built and run, so the people who answer your survey are members we recruited ourselves. They fill in a profile, pass a short check before each survey opens, and are paid for every survey they complete.

A lot of online sample is passed from one supplier to the next before it reaches a survey. By then it is hard to say how a respondent was found or what they were promised. We run PocketsFull end to end: we bring members into the app, profile them, send them surveys and pay them. If a study needs more people than our own panel can supply, we tell you before fieldwork starts.

How each survey start ends for a member

Outcome	What happens	Paid
Complete	Finished your survey. Paid the survey's reward.	Survey reward
Screened out	Did not qualify. Gets a small reward for trying.	Reward for trying
Over quota	Qualified after the group was already full. Also gets the reward for trying.	Reward for trying
Quality fail	Removed by a security or quality check. Paid nothing.	Nothing
Drop-out	Left before the end. Paid nothing.	Nothing

From app install to a finished survey

Members join through the app
They answer a profile survey
Each survey is checked before it opens
They answer on their phone
They are paid by outcome

More about the PocketsFull panel 3

Panel book · Chapter 02

Sampleeye, the platform behind our sample

Sampleeye is the sampling platform that sits behind our fieldwork. It sends people to surveys, screens them before they arrive, and records how every start ends.

A survey can draw people from more than one place, and each place reports results in its own way. Counts drift apart, and matching them up at the end is slow. Sampleeye keeps a single record for each person who starts a survey, from the first screening question to the final outcome.

What Sampleeye covers

Project management
DIY sampling
Sell & Buy API
Outcomes split by side
Start limits per person

How a project moves through Sampleeye

1
Set up the project
The project gets its survey link, its target audience and its quotas.
2
Screen before the survey
Basic screening runs in Sampleeye, so people who clearly do not fit are stopped before they load your survey. In the PocketsFull app, members see these questions before a survey opens.
3
Send the outcome back
When a respondent leaves your survey, Sampleeye is told how it ended: complete, screened out, over quota, stopped by a check, or dropped out.
4
Log and pay
Each outcome is logged against that start. For PocketsFull members, the outcome decides what they are paid.

Outcomes recorded for each start

CompleteThe person reached the end of your survey.
Screened outTurned away by a screening question, in Sampleeye or in your survey.
Over quotaQualified, but the group they belong to was already full.
Security terminateStopped by a security or quality check.
Drop-outLeft the survey before the end.

More about Sampleeye 5

Panel book · Chapter 03

Rewarded offers and surveys for apps

Pocketsfull Ai is our rewarded platform for apps and websites. Advertisers promote app installs and in-app actions as rewarded offers, and publishers add a survey wall that rewards their users for surveys and offers.

Counting installs is easy. What most app teams care about is what a new user does next. Rewarded offers let you pay for the action you want, such as a purchase or a level reached, not only for the install.

What Pocketsfull Ai offers

For advertisers: pay for results
Run campaigns priced per install, per in-app action, or per series of actions with a reward at each step.
For publishers: a survey wall
Add surveys and offers to your app or site through a single link, and let users earn gift cards or in-app currency.
Android, iOS and web
The wall opens inside Android and iOS apps and on websites.
A reporting dashboard
Advertisers see installs, events and cost. Publishers see earnings and user activity.
Traffic checks
Invalid traffic is filtered, and payouts for bad traffic can be clawed back.

What advertisers can track

Installs
In-app events
Cost
Funnel drop-off

More about Pocketsfull Ai 7

Chapter 04

What we bring to every project

The same rules apply whichever brand your study runs through.

A check before the survey opens
Members answer a survey's qualifying questions in the app first, so fewer people who cannot qualify reach your screener.
Paid for finishing well
Members are paid for completes, not clicks. Quality fails earn nothing, and an hourly limit on survey starts slows down anyone who rushes.
One record per start
Sampleeye records how every start ends, with its own screen-outs kept apart from your survey's.
Video without the scheduling
Video and audio questions sit inside the survey. Answers are transcribed, and an AI interviewer can ask up to three follow-up questions.
Checks on recorded answers
Attention checks, a relevance check on recordings and a light check on video, with the reason shown when someone has to record again.
Feasibility before the quote
Tell us your audience, country and number of completes. We check what the panel can reach, and say so if the audience is too small.