FoodUK poll
Which of these food and drink brands, if any, do you trust to make good-quality products?
| All | 18-29 | 30-44* | 45-64* | 65+ | |
|---|---|---|---|---|---|
| Warburtons | 55% | – | 45% | 71% | – |
| Walkers | 14% | – | 17% | 9% | – |
| Kellogg's | 6% | – | 4% | 3% | – |
| Nestlé | 5% | – | 4% | 6% | – |
| Heinz | 4% | – | 4% | 3% | – |
| Müller | 4% | – | 9% | 0% | – |
| Supermarket own-label brands | 4% | – | 2% | 9% | – |
| Cadbury | 3% | – | 4% | 0% | – |
| Birds Eye | 2% | – | 4% | 0% | – |
| Coca-Cola | 2% | – | 4% | 0% | – |
| McVitie's | 1% | – | 0% | 0% | – |
| Quorn | 1% | – | 0% | 0% | – |
| None of these | 1% | – | 2% | 0% | – |
| All | Men | Women* | |
|---|---|---|---|
| Warburtons | 55% | 52% | 59% |
| Walkers | 14% | 17% | 11% |
| Kellogg's | 6% | 5% | 7% |
| Nestlé | 5% | 3% | 7% |
| Heinz | 4% | 2% | 7% |
| Müller | 4% | 5% | 2% |
| Supermarket own-label brands | 4% | 5% | 2% |
| Cadbury | 3% | 3% | 2% |
| Birds Eye | 2% | 2% | 2% |
| Coca-Cola | 2% | 3% | 0% |
| McVitie's | 1% | 0% | 2% |
| Quorn | 1% | 2% | 0% |
| None of these | 1% | 2% | 0% |
| All | London | South & East | South West & Wales | Midlands | North of England | Scotland | |
|---|---|---|---|---|---|---|---|
| Warburtons | 55% | – | – | – | – | – | – |
| Walkers | 14% | – | – | – | – | – | – |
| Kellogg's | 6% | – | – | – | – | – | – |
| Nestlé | 5% | – | – | – | – | – | – |
| Heinz | 4% | – | – | – | – | – | – |
| Müller | 4% | – | – | – | – | – | – |
| Supermarket own-label brands | 4% | – | – | – | – | – | – |
| Cadbury | 3% | – | – | – | – | – | – |
| Birds Eye | 2% | – | – | – | – | – | – |
| Coca-Cola | 2% | – | – | – | – | – | – |
| McVitie's | 1% | – | – | – | – | – | – |
| Quorn | 1% | – | – | – | – | – | – |
| None of these | 1% | – | – | – | – | – | – |
| All | Under £25k | £25k-£49k* | £50k or more | |
|---|---|---|---|---|
| Warburtons | 55% | – | 66% | 41% |
| Walkers | 14% | – | 11% | 22% |
| Kellogg's | 6% | – | 6% | 6% |
| Nestlé | 5% | – | 3% | 6% |
| Heinz | 4% | – | 6% | 4% |
| Müller | 4% | – | 0% | 8% |
| Supermarket own-label brands | 4% | – | 0% | 4% |
| Cadbury | 3% | – | 0% | 4% |
| Birds Eye | 2% | – | 6% | 0% |
| Coca-Cola | 2% | – | 3% | 2% |
| McVitie's | 1% | – | 0% | 0% |
| Quorn | 1% | – | 0% | 2% |
| None of these | 1% | – | 0% | 2% |
| All | Degree or higher | No degree* | |
|---|---|---|---|
| Warburtons | 55% | 42% | 75% |
| Walkers | 14% | 20% | 5% |
| Kellogg's | 6% | 8% | 3% |
| Nestlé | 5% | 6% | 3% |
| Heinz | 4% | 5% | 3% |
| Müller | 4% | 6% | 0% |
| Supermarket own-label brands | 4% | 3% | 5% |
| Cadbury | 3% | 3% | 3% |
| Birds Eye | 2% | 3% | 0% |
| Coca-Cola | 2% | 2% | 3% |
| McVitie's | 1% | 0% | 3% |
| Quorn | 1% | 2% | 0% |
| None of these | 1% | 2% | 0% |
| All | Children under 18 at home | No children under 18 at home* | |
|---|---|---|---|
| Warburtons | 55% | 56% | 52% |
| Walkers | 14% | 17% | 10% |
| Kellogg's | 6% | 3% | 10% |
| Nestlé | 5% | 6% | 2% |
| Heinz | 4% | 3% | 5% |
| Müller | 4% | 6% | 0% |
| Supermarket own-label brands | 4% | 0% | 10% |
| Cadbury | 3% | 3% | 2% |
| Birds Eye | 2% | 2% | 2% |
| Coca-Cola | 2% | 2% | 2% |
| McVitie's | 1% | 0% | 2% |
| Quorn | 1% | 2% | 0% |
| None of these | 1% | 0% | 2% |
| All | Working | Not working | |
|---|---|---|---|
| Warburtons | 55% | 49% | – |
| Walkers | 14% | 18% | – |
| Kellogg's | 6% | 6% | – |
| Nestlé | 5% | 5% | – |
| Heinz | 4% | 4% | – |
| Müller | 4% | 5% | – |
| Supermarket own-label brands | 4% | 5% | – |
| Cadbury | 3% | 4% | – |
| Birds Eye | 2% | 2% | – |
| Coca-Cola | 2% | 1% | – |
| McVitie's | 1% | 0% | – |
| Quorn | 1% | 1% | – |
| None of these | 1% | 1% | – |
| All | White | Ethnic minority | |
|---|---|---|---|
| Warburtons | 55% | 64% | – |
| Walkers | 14% | 10% | – |
| Kellogg's | 6% | 4% | – |
| Nestlé | 5% | 3% | – |
| Heinz | 4% | 4% | – |
| Müller | 4% | 3% | – |
| Supermarket own-label brands | 4% | 5% | – |
| Cadbury | 3% | 4% | – |
| Birds Eye | 2% | 0% | – |
| Coca-Cola | 2% | 3% | – |
| McVitie's | 1% | 1% | – |
| Quorn | 1% | 0% | – |
| None of these | 1% | 1% | – |
| All | Labour* | Conservative | Reform UK | Other parties | Did not vote | |
|---|---|---|---|---|---|---|
| Warburtons | 55% | 50% | – | – | – | – |
| Walkers | 14% | 13% | – | – | – | – |
| Kellogg's | 6% | 5% | – | – | – | – |
| Nestlé | 5% | 5% | – | – | – | – |
| Heinz | 4% | 8% | – | – | – | – |
| Müller | 4% | 8% | – | – | – | – |
| Supermarket own-label brands | 4% | 3% | – | – | – | – |
| Cadbury | 3% | 5% | – | – | – | – |
| Birds Eye | 2% | 0% | – | – | – | – |
| Coca-Cola | 2% | 3% | – | – | – | – |
| McVitie's | 1% | 3% | – | – | – | – |
| Quorn | 1% | 0% | – | – | – | – |
| None of these | 1% | 0% | – | – | – | – |
| All | Remain | Leave* | |
|---|---|---|---|
| Warburtons | 55% | 45% | 65% |
| Walkers | 14% | 16% | 18% |
| Kellogg's | 6% | 4% | 6% |
| Nestlé | 5% | 8% | 0% |
| Heinz | 4% | 6% | 3% |
| Müller | 4% | 6% | 0% |
| Supermarket own-label brands | 4% | 6% | 3% |
| Cadbury | 3% | 4% | 0% |
| Birds Eye | 2% | 2% | 3% |
| Coca-Cola | 2% | 0% | 0% |
| McVitie's | 1% | 0% | 3% |
| Quorn | 1% | 2% | 0% |
| None of these | 1% | 2% | 0% |
- Who we asked
- UK adults 18+, online panel
- Fieldwork
- 15 October 2026
- Weighting
- Not weighted
- Small groups
- * under 50 people, read as a rough guide. – under 30, not shown
- Note
- Asked as “select all that apply”; this file has one answer per person
Similar questions
See all UK pollsIf you were buying a takeaway coffee today, which ONE of these would you choose first?Costa Coffee28%Starbucks23%McDonald's (McCafé)16%See results →If you were buying a car in the next two years, which of these brands would you consider?Volkswagen37%Toyota14%BMW9%See results →Which ONE of these restaurant chains gives the best value for money right now?McDonald's40%Burger King15%Taco Bell11%See results →How worried, if at all, are you about paying your energy bills this winter?Very worried20%Fairly worried33%Not very worried22%See results →Which ONE of these candies would you most like to get in a Halloween treat bag?Reese's Peanut Butter Cups29%Kit Kat19%M&M's15%See results →In the past month, which of these, if any, have you cut back on to save money?The weekly food shop14%Eating out or takeaways13%Nights out or socialising8%See results →News reports say Starbucks has looked into buying Chipotle. If that happened, would you be more or less likely to eat at Chipotle?Much more likely30%Somewhat more likely16%It would make no difference39%See results →Over the next 12 months, do you expect your household's financial situation to get better, stay about the same, or get worse?Get a lot better20%Get a little better25%Stay about the same28%See results →Which of these banks, if any, would you trust to look after your savings?Santander19%Nationwide14%Starling Bank14%See results →Which ONE of these supermarkets do you think offers the best value for money?Tesco31%Aldi26%Sainsbury's11%See results →