MoneyUS poll
If you were buying a car in the next two years, which of these brands would you consider?
| All | 18-29 | 30-44* | 45-64* | 65+ | |
|---|---|---|---|---|---|
| Toyota | 50% | – | 54% | 53% | – |
| Chevrolet | 7% | – | 7% | 3% | – |
| Ford | 7% | – | 2% | 13% | – |
| Tesla | 7% | – | 12% | 6% | – |
| Nissan | 6% | – | 2% | 9% | – |
| BMW | 5% | – | 7% | 3% | – |
| Honda | 4% | – | 5% | 3% | – |
| Kia | 4% | – | 2% | 3% | – |
| Hyundai | 3% | – | 2% | 0% | – |
| Subaru | 3% | – | 2% | 0% | – |
| Jeep | 2% | – | 2% | 0% | – |
| I don't plan to buy a car in the next two years | 2% | – | 0% | 6% | – |
| None of these | 1% | – | 0% | 0% | – |
| All | Men | Women* | |
|---|---|---|---|
| Toyota | 50% | 48% | 54% |
| Chevrolet | 7% | 6% | 8% |
| Ford | 7% | 8% | 5% |
| Tesla | 7% | 10% | 3% |
| Nissan | 6% | 6% | 5% |
| BMW | 5% | 8% | 0% |
| Honda | 4% | 3% | 5% |
| Kia | 4% | 2% | 8% |
| Hyundai | 3% | 3% | 3% |
| Subaru | 3% | 3% | 3% |
| Jeep | 2% | 2% | 3% |
| I don't plan to buy a car in the next two years | 2% | 2% | 3% |
| None of these | 1% | 0% | 3% |
| All | Under $50k* | $50k-$99k | $100k or more | |
|---|---|---|---|---|
| Toyota | 50% | 45% | – | – |
| Chevrolet | 7% | 12% | – | – |
| Ford | 7% | 10% | – | – |
| Tesla | 7% | 0% | – | – |
| Nissan | 6% | 8% | – | – |
| BMW | 5% | 4% | – | – |
| Honda | 4% | 6% | – | – |
| Kia | 4% | 6% | – | – |
| Hyundai | 3% | 2% | – | – |
| Subaru | 3% | 2% | – | – |
| Jeep | 2% | 0% | – | – |
| I don't plan to buy a car in the next two years | 2% | 2% | – | – |
| None of these | 1% | 2% | – | – |
| All | Children under 18 at home* | No children under 18 at home | |
|---|---|---|---|
| Toyota | 50% | 60% | 44% |
| Chevrolet | 7% | 5% | 8% |
| Ford | 7% | 3% | 10% |
| Tesla | 7% | 13% | 3% |
| Nissan | 6% | 0% | 10% |
| BMW | 5% | 8% | 3% |
| Honda | 4% | 5% | 3% |
| Kia | 4% | 5% | 3% |
| Hyundai | 3% | 0% | 5% |
| Subaru | 3% | 0% | 5% |
| Jeep | 2% | 3% | 2% |
| I don't plan to buy a car in the next two years | 2% | 0% | 3% |
| None of these | 1% | 0% | 2% |
| All | Working | Not working* | |
|---|---|---|---|
| Toyota | 50% | 51% | 47% |
| Chevrolet | 7% | 6% | 10% |
| Ford | 7% | 4% | 13% |
| Tesla | 7% | 10% | 0% |
| Nissan | 6% | 4% | 10% |
| BMW | 5% | 7% | 0% |
| Honda | 4% | 4% | 3% |
| Kia | 4% | 6% | 0% |
| Hyundai | 3% | 3% | 3% |
| Subaru | 3% | 3% | 3% |
| Jeep | 2% | 1% | 3% |
| I don't plan to buy a car in the next two years | 2% | 1% | 3% |
| None of these | 1% | 0% | 3% |
| All | White | Black or African American | Other groups | |
|---|---|---|---|---|
| Toyota | 50% | 52% | – | – |
| Chevrolet | 7% | 6% | – | – |
| Ford | 7% | 9% | – | – |
| Tesla | 7% | 5% | – | – |
| Nissan | 6% | 6% | – | – |
| BMW | 5% | 5% | – | – |
| Honda | 4% | 4% | – | – |
| Kia | 4% | 4% | – | – |
| Hyundai | 3% | 1% | – | – |
| Subaru | 3% | 3% | – | – |
| Jeep | 2% | 3% | – | – |
| I don't plan to buy a car in the next two years | 2% | 0% | – | – |
| None of these | 1% | 1% | – | – |
| All | Trump voters* | Harris voters* | Did not vote | |
|---|---|---|---|---|
| Toyota | 50% | 43% | 61% | – |
| Chevrolet | 7% | 7% | 5% | – |
| Ford | 7% | 12% | 2% | – |
| Tesla | 7% | 10% | 5% | – |
| Nissan | 6% | 5% | 2% | – |
| BMW | 5% | 7% | 5% | – |
| Honda | 4% | 2% | 7% | – |
| Kia | 4% | 2% | 5% | – |
| Hyundai | 3% | 0% | 5% | – |
| Subaru | 3% | 5% | 2% | – |
| Jeep | 2% | 5% | 0% | – |
| I don't plan to buy a car in the next two years | 2% | 0% | 0% | – |
| None of these | 1% | 2% | 0% | – |
| All | Republicans* | Democrats* | Independents | |
|---|---|---|---|---|
| Toyota | 50% | 54% | 56% | – |
| Chevrolet | 7% | 5% | 6% | – |
| Ford | 7% | 8% | 3% | – |
| Tesla | 7% | 5% | 0% | – |
| Nissan | 6% | 5% | 6% | – |
| BMW | 5% | 5% | 8% | – |
| Honda | 4% | 3% | 6% | – |
| Kia | 4% | 3% | 6% | – |
| Hyundai | 3% | 0% | 3% | – |
| Subaru | 3% | 5% | 3% | – |
| Jeep | 2% | 3% | 3% | – |
| I don't plan to buy a car in the next two years | 2% | 0% | 3% | – |
| None of these | 1% | 3% | 0% | – |
- Who we asked
- US adults 18+, online panel
- Fieldwork
- October 15, 2026
- Weighting
- Not weighted
- Small groups
- * under 50 people, read as a rough guide. – under 30, not shown
- Note
- Asked as “select all that apply”; this file has one answer per person
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