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CatalyseAI · DIY survey platform

Run your own surveys on our panel

CatalyseAI is our do-it-yourself survey platform, connected to our own PocketsFull panel. You write the questions, choose who answers and read the results in one place, with AI to draft questions, probe video answers and explain what the data says.

Talk to salesTake the tour
  • Brief
  • Audience
  • Video answers
  • Results
  • Decision
A drawn tour of CatalyseAI on a cold drinks survey: the questionnaire drafted with AI, the audience and quotas, a checked video answer, the results by group, and Ask the study answering a question.
309ready-made question templates
20question types, each with its own chart
36more chart views on top
95profile questions in 12 targeting categories
0–3AI follow-ups on a video or audio answer

20 question types

From a single choice to a heatmap on a picture. Every type gets a chart made for it in the report.

  • Single choice
  • Multiple choice
  • Picture choice
  • Picture gallery
  • Likert scale
  • Star rating
  • Numeric slider
  • Preference between two words
  • Matrix grid
  • Ranking
  • Distribution of 100 points
  • Open text
  • Number
  • Show info
  • Play video
  • Play audio
  • Video recording
  • Audio recording
  • Photo capture
  • Heatmap

Why it matters

Most survey tools stop at the questionnaire

A survey tool gives you a form. You still have to find the right people, check that their answers are real, and turn a spreadsheet into something your team will read. Each of those steps often lives in a different tool, run by a different supplier. CatalyseAI keeps them together. The questionnaire, the audience, the panel, the quality checks and the report sit in one project, so nothing gets lost on the way.

  • Questionnaire
  • Audience
  • Panel
  • Quality checks
  • Report
One CatalyseAI projectCold drinks for the summer menu
  • Questionnaire
  • Audience
  • Panel
  • Quality checks
  • Report

From brief to decision

From first question to first chart

Five steps, one project. Scroll through a study from the first question to the files your team reads.

01

Write the questionnaire

Start from a blank page, from 309 ready-made questions grouped by topic, or from your own brief. Create with AI turns a brief or a document into draft questions that you then edit like any other.

  • 309 templates
  • Create with AI
  • 20 question types
Create with AI

Drop a brief or an old questionnaire. It drafts the questions.

PDFWordText
  1. Q1How often do you visit a coffee shop?Single choice
  2. Q2Which of these drinks would you pick?Picture choice
  3. Q3How likely are you to buy it?Likert scale
  4. Q4Tell us why, on cameraVideo recording

Or start from 309 ready-made questions, grouped by topic

02

Choose your audience

Pick a sample size (the builder shows the margin of error), set the age range, gender and quotas, then narrow it down with the targeting library: 12 categories and 95 profile questions.

  • Margin of error
  • Quotas
  • 12 categories, 95 questions
Sample size
2004001,000

Margin of error ±4.9%

Quotas
Age 18–34131 / 160
Age 35–54104 / 140
Age 55+77 / 100
Women158 / 200
Targeting library

12 categories, 95 profile questions to narrow it down

03

Preview and submit

Click through the survey as a respondent would before it goes live. When you submit, it is sent to members of our PocketsFull panel.

  • Respondent view
  • PocketsFull panel
Question 2 of 5

Which of these drinks would you pick?

Citrus cold brewOat vanilla iced latteSparkling espresso
Next
Submit

Sent to members of our PocketsFull panel

04

Watch the answers arrive

The report fills in as people answer. The overview shows completes so far, field time, and the age and gender mix from your own questions.

  • Completes
  • Field time
  • Age and gender mix
Completes so far312of 400
Field time2 daysso far
Who answered, from your own questions
Under 3542%
35–5433%
55+25%
Women51%
05

Read, share and download

Every question gets a chart that suits its type. Compare groups, build crosstabs, ask the AI analyst a question, then send a share link or download the files.

  • A chart per question
  • Crosstabs
  • Ask the study
  • Downloads
Q2 · 400 people

Which of these drinks would you pick?

Citrus cold brew45%
Oat vanilla iced latte31%
Sparkling espresso24%
PowerPointExcelCSVPNGHTML

Read-only share link for people without an account

The AI inside

Seven AI helpers. You keep the final say.

Each one does one plain job inside the same project, and each works only from your own study.

Drafts01
brief.docx

Create with AI

Turns a brief or a document (PDF, Word or text) into draft questions in the builder. You check and edit them like any other.

Probes02

“It’s fine, I guess.”

Fine compared with what you drink now?

AI interviewer

Asks up to three follow-up questions on a video or audio answer, based on what the person just said.

Checks03
Relevance0.91
Attention0.88

Recording checks

Checks camera, light, length and words, and scores topic relevance and, on video, attention from 0 to 1. People can re-record; a rejected answer keeps its reason.

Groups04
Refreshing taste62%
Too sweet34%
Price28%

AI themes

Groups open answers and transcripts into themes by meaning, each with a sentiment bar, next to a word cloud of the words people used.

Answers05

Which drink do weekly visitors prefer?

Every number traced

Ask the study

Answers plain-English questions from your study’s own data, with charts, quotes and a check on every number.

Writes06
report.html

AI report

Writes a summary of your study as a web page (HTML) that opens in any browser and can be sent on.

Plans07
Concept test300 per ideaVideo interview off

AI survey consultant

Asks a few short questions about what you want to test, suggests a default for each, and shows the whole study on one plan card before it is built.

Video answers, analyzed

Hear the why, then search it like text

Video and audio questions sit inside a normal CatalyseAI survey. Every answer is checked, transcribed, scored and read for you.

  1. Record

    People answer on camera inside a normal survey, between their other questions.

  2. Check

    Camera and live-person check, light, length and words. People can re-record.

  3. Transcribe

    Every accepted answer is transcribed and searchable, like typed text.

  4. Score

    Topic relevance from 0 to 1 and, on video, attention from 0 to 1.

  5. Follow up

    The AI interviewer asks 0 to 3 follow-up questions on what was said.

  6. Read

    Themes with a sentiment bar, groups built from what people said, and Ask the study.

  7. Download

    A CSV with the link, transcript, relevance, length and follow-ups, plus the AI report.

REC0:42
Accepted answer · transcript

“I’d pick the citrus cold brew. It sounds more refreshing than my usual iced coffee, and less sweet.”

Topic relevance0.91
Attention0.88

AI follow-up 1 of 2What would make you try it on your next visit?

video-answers.csv
LinkLengthTranscriptRelevanceFollow-ups
0:42I’d pick the citrus cold brew. It sounds more refreshing…0.912
0:35The latte, because I already drink oat milk at home…0.841
0:51Sparkling espresso sounds fun but I’m not sure about the price…0.883

Plus the AI report as a web page (HTML)

In the platform today

What is in the platform today

  • Outline · 5 questionsRandomize
    1. Q1How often do you visit a coffee shop?Single choice
    2. Q2Which of these drinks would you pick?Pick onePicture choice
    3. Q3How likely are you to buy it?Likert scale
    4. Q4Tell us why, on cameraUp to 2 AI follow-upsVideo recording
    5. Q5What would you change about it?Open text
    Add questionLikert scaleStar ratingHeatmapAudio recording

    Saved as you type

    Question builder

    20 question types in one outline you can reorder, a Randomize switch, and an instruction line on most types. What you type is kept, even if the page reloads.

  • 309
    ScreeningBrandPricingDesign

    309 question templates

    Ready-made questions for screening, brand, product, advertising, customer experience, usage, pricing and design. Our own wording, with scales that run from negative to positive.

  • REC0:38

    AI follow-up 1 of 3What made it feel refreshing?

    Video and audio answers

    People record their answer instead of typing it. Recordings are transcribed automatically, and an AI interviewer can ask up to three follow-up questions.

    • Attention check
    • Answer relevance0.86
    • Video lighting

    Quality checks

    Attention checks, a relevance check on recorded answers, and a lighting check on video answers.

  • Age 18–34131 / 160
    Age 35–54104 / 140
    Age 55+77 / 100

    400 people: ±4.9% margin of error

    Audience builder

    Sample size presets, quotas with fill bars, a library of targeting questions, and custom audience questions you can save to your account.

  • Results on every question

    A chart for each question type and 36 more chart views, audience groups with significance markers, crosstabs, weighting, word clouds and AI themes in open answers.

  • Which drink do weekly visitors prefer, and why?

    Citrus cold brew: 50% of weekly visitors pick it, against 39% of everyone else. They call it “refreshing”.

    Ask the study

    An AI analyst that answers plain-English questions about your results, working only from your survey's data.

    • PowerPointdeck
    • Excelworkbook
    • CSVraw data
    • PNGchart images
    • HTMLAI report
    • Linkread-only share

    Files and links to share

    A whole-report PowerPoint deck, an Excel workbook, raw data, chart images, and a read-only share link for people without an account.

Study methods

Ready-made methods, one at a time

Each method brings its own core questions, worded the same way in every study, and its own report. US audiences first.

Method 1

Concept test

  • 1idea per person, so each idea is judged on its own
  • 0–100scores for each ideaTrialNewnessRelevanceBelievability
  • 4plain verdicts, each with one sentence of reasons
    • Promising
    • Wanted, not new
    • New, not wanted yet
    • Not ready
  • 300people per idea suggested, 200 at the least
  • 100people per idea: below this, scores but no verdict
Concept testing
  1. 02Pricing: Van Westendorp and Gabor-GrangerFind the price your buyers will accept
  2. 03Video ad testTest your video ad before the media spend
  3. 04Brand funnel, health and trackingSee how your brand moves, wave by wave
  4. 05Pack testCheck your pack gets seen, read and picked
  5. 06Poster, logo, naming and slogan testsChoose a name, logo or slogan with evidence
  6. 07MaxDiff and TURFRank a long list by what matters most
  7. 08Idea screeningFind the few ideas worth a full test
  8. 09NPS, CSAT and KanoMeasure satisfaction, then find what to fix
  9. 10Social feed, storyboard and audio adsWill your ad stop the scroll?

Example

Example: choosing a new cold drink

A US coffee chain wants to know which of three new cold drinks to add to its menu. The team builds the survey from templates: a screener on coffee-shop visits, a picture choice question with the three drinks, a five-point purchase-intent question, and an open question asking why. They set 400 completes with quotas on age and gender, preview it on a phone and submit. As answers come in, they compare people under and over 35 as two audience groups, read the word cloud on the open question, and ask the AI analyst which drink regular visitors prefer and why. The deck goes to the menu team, and the Excel workbook goes to their analyst.

Q2 by audience group · 400 people

Which of these drinks would you pick?

Under 35 A35 and over B
Citrus cold brew54%B39%
Oat vanilla iced latte27%34%
Sparkling espresso19%27%

Letters mark a significant difference between the groups.

Likely or very likely to buy58%Citrus cold brew, everyone
Q5 · What would you change?
less icebigger sizepricemore citrusoat optiondecaf

FAQ

Questions, answered

Can I start from a questionnaire I already have?

Yes. Upload it to Create with AI as a PDF, Word or text file, and it drafts the questions in the builder for you to check and edit. You can also type questions in yourself.

Who answers my survey?

Members of PocketsFull, our own survey panel. Members join through our app and are paid for each survey they complete.

Do I have to use the AI features?

No. You can write every question yourself and read the results without the analyst. The AI tools are there when they save you time.

Can I reuse an audience in my next survey?

Yes. A custom audience can be saved to your account and picked again in your other surveys.

Related

Goes well with

ProductAsk the studyAsk your results a question. Get the why.ProductReports & exportsA report you can explore, share and downloadProductPocketsFull panelOur own panel, recruited and paid by usOverviewAll productsThe platform, panels and checks behind our research.

See CatalyseAI on a study like yours

Tell us what you want to find out. We will show you the builder, the audience options and a finished report.

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Nearest office: Orlando, FL (corporate office)