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Media, tech & research

Market research for Media and Communications

Test content and ads, and understand audiences.

Talk to salesSee the studies

Sector atlas

  • Consumer & retail
  • Finance & professional
  • Health, energy & logistics
  • Media, tech & research
Group
Media, tech & research
Covers
BroadcastStreamingPublishingTelecomsDigital platforms

The landscape

Audience attention in a crowded media market

What is changing

  1. 01On-demand
  2. 02Mobile-first
  3. 03Fragmented channels
  4. 04Competition for attention

Media and communications now span broadcast, streaming, publishing, telecoms and digital platforms, all shaped by fast-changing audience habits. As viewing and reading move to on-demand and mobile-first, organizations keep adapting how they win and keep audiences.

With more platforms and content than ever, competition for attention is intense. Standing out takes a clear view of audience segments, sharper messaging and precise delivery across channels.

  1. Q1

    Is our video ad noticed, remembered and linked to our brand?

    Answered withVideo ad testing
  2. Q2

    Do listeners catch the brand in our audio spot?

    Answered withAudio ad testing
  3. Q3

    What do people notice first on our poster or display ad?

    Answered withStatic & poster testing
  4. Q4

    How do audiences choose what to watch, read or listen to?

    Answered withUsage & attitude
  5. Q5

    Is our brand growing with the audiences we want?

    Answered withBrand health tracking

Studies

Studies for media and communications

Each one has its own page: how it works, what we measure and what you get.

Ads & creativeVideo ad testingTest your video ad before the media spendMeasuresBrand recallMessageAppealAnswers Q1Ads & creativeAudio ad testingHear how your audio ad landsMeasuresBrand recallMessageAppealAnswers Q2Ads & creativeStatic & poster testingSee what people notice first on your posterMeasuresFirst lookBrand recallOffer clarityAnswers Q3Customers & audiencesUsage & attitudeLearn how people use your category, and whyMeasuresWho uses the categoryHow often and whenHow they buyAnswers Q4Brand & marketBrand health trackingSee how your brand moves, wave by waveMeasuresPrompted awarenessConsiderationPreferenceAnswers Q5

How we work

Why Catalyse Research

The same four commitments on every media project.

  1. 01

    Integrated research delivery

    From sourcing participants to fieldwork and reporting, we streamline the whole process without compromising data quality.

  2. 02

    Audience access

    Our own panel network and in-house recruitment give dependable responses from the audiences each study needs.

  3. 03

    Expertise that adds value

    Our specialists shape surveys, refine methods and manage delivery with your team, so outputs are ready for decisions.

  4. 04

    Consistent, secure outcomes

    Structured processes and rigorous quality checks give reliable data, clear reporting and transparency at every stage.

A distinct research edge

In a sector driven by attention, surface-level insight is not enough. We look for the drivers beneath audience behavior and turn them into clear direction that lasts.

Certified and accredited

The same standards on every project, in every sector.

  • ESOMAR Corporate memberESOMARCorporate member
  • ISO 9001:2015, ISO 20252:2019 and ISO 27001:2022 certification marksISO9001 · 20252 · 27001
  • Cyber Essentials CertifiedCyber EssentialsCertified
  • MRS Company PartnerMRSCompany Partner
  • AQR, the Association for Qualitative ResearchAQRMember
See our accreditations

More in Media, tech & research

Nearby sectors

SectorMarket Research FirmsSample, fieldwork and tools for other research agencies.SectorTechnology and InnovationDecide what to build and how to price it.OverviewAll 12 sectorsEvery sector we work in, on one atlas.

Talk to us about media and communications research

Tell us what you need to decide and who you need to hear from.

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Nearest office: Orlando, FL (corporate office)