Reach the right people for your survey
We supply respondents for surveys you run, from our own PocketsFull panel, with the targeting and quotas you set. Our team has run sampling and fieldwork for research agencies and brands for over ten years.
Chapter 01 · The problem
A survey is only as good as the people who answer it
A questionnaire can be well written and still fail if the wrong people answer it, or if they rush through it. Much online sample passes through several companies before it reaches a study, which makes it hard to know who answered. PocketsFull is our own panel: we recruit the members, run the app and pay them ourselves, so we can tell you where your respondents came from.
- Our own Android survey app
- Members complete a profile survey and are invited to surveys that match them
- Paid for every survey they complete
- A small reward for trying when screened out or a quota is full
- No payment for dropping out partway
Chapter 02 · How it works
How a sampling project runs
Send us the spec
Who you need, how many completes, the quotas, the survey length and the field dates. We check what the panel can reach and reply with a quote.
Connect your survey
Send a survey link from the platform you use. We set up the return links for completes, screen-outs and full quotas, so each outcome is recorded on both sides. If you prefer, our team programs and hosts the survey for you.
Field to your quotas
Invitations go to PocketsFull members who match your criteria, and our team follows each quota until it is full.
Check the data and deliver
We review the data for incomplete answers, failed trap questions, speeders, straight-liners and answers that contradict each other, and agree any removals with you before the final count.
Fig. 2.1The spec
- Audience
- US adults who bought pet insurance in the last two years
- Completes
- 400
- Quotas
- Age, gender, region
- Length
- 12 minutes
- Survey
- Hosted on the agency’s own platform
- Field dates
- Agreed with the agency
- Feasibility checked
- Quote sent
Fig. 2.2Return links
- Complete
…/end?status=complete&rid=[RID]Recorded - Screen-out
…/end?status=screenout&rid=[RID]Recorded - Quota full
…/end?status=quotafull&rid=[RID]Recorded
Each outcome is recorded on both sides, so the counts match.
Fig. 2.3Field to your quotas
Quotas, followed until each is full
- Age 18–34 Full100%
- Age 35–5488%
- Age 55+76%
- Women94%
- Men90%
- Northeast Full100%
- Midwest84%
- South81%
- West79%
Fig. 2.4Check the data
| Response | Why it was flagged | Agreed |
|---|---|---|
R-1042 | Finished in under a third of the typical time | Remove |
R-1187 | Same answer on every row of a grid | Remove |
R-1203 | Failed the trap question | Remove |
R-1311 | Says no pet at Q3, a dog at Q9 | Remove |
R-1388 | Short open answers, otherwise consistent | Keep |
- Removals agreed with the agency before the final count
Chapter 03 · What we measure
What you can set for each project
- 3.1
Who qualifies
Screening criteria such as category use, ownership or a recent purchase.
- 3.2
Quotas
Targets by age, gender, region and other profile answers, so the sample matches your plan.
- 3.3
Completes and length
How many finished surveys you need and how long the survey takes.
- 3.4
Profile targeting
Invite only members whose stored profile answers fit, to cut down screen-outs.
- 3.5
Field dates
When fieldwork opens and when it closes.
- 3.6
Video answers
On CatalyseAI, members can answer on camera, with checks for lighting and relevance.
Chapter 04 · The example
Example: pet insurance buyers for an agency
A research agency needs US adults who bought pet insurance in the last two years, with quotas on age, gender and region, for a 12-minute survey hosted on its own platform.
We check how many matching members the panel can reach, send a quote, set up the complete, screen-out and full-quota links, and field until each quota is full. Before the project closes, we go through the flagged responses with the agency and agree which ones to remove.
To quote, send us
- The audience
- Completes
- Quotas
- Survey length
- Field dates
400completes of 400 ordered
- 12 minutes
- Hosted by the agency
Region quotas
- Northeast
- Midwest
- South
- West
11 responses flagged in the data review
8 removed with the agency’s agreement
3 kept after review
Delivered
- Data file, CSV
- Excel workbook
- Final count
Chapter 05 · What you get
Ways to work with us
- 5.1
Sample only
PocketsFull respondents sent to your survey link, filled to your quotas.
- 5.2
Programming and hosting
We script, test and host the survey, then deliver cleaned data.
- 5.3
Full fieldwork
Help with the questionnaire, programming, sample, data cleaning and tables, from one team.
- 5.4
Data processing
Crosstabs, weighting, coding of open answers, and data files in the format you need.
- 5.5
Your own survey on CatalyseAI
Write and field your own survey on our CatalyseAI platform, connected to the PocketsFull panel. Its Validation tab flags each response on checks such as speeding, straight-lining, duplicates and gibberish answers.
- 5.6
Sampleeye
Our sampling platform for project management and do-it-yourself sampling, with an API for buying and selling sample.
- 5.7
Standards we work to
ISO 20252 for market research, ISO 27001 for information security, and membership of ESOMAR and the MRS.
Built on CatalyseAI
What stands behind every complete
Our own panel
PocketsFull members sign up in our Android app and complete a profile survey. They are paid for every survey they complete, with a small reward for trying when a survey screens them out or a quota is full.
Checked before it counts
On surveys hosted on CatalyseAI, attention checks and on-topic checks for open answers run on every response, and video answers are checked for light and relevance. On surveys hosted elsewhere, we review the data with you.
Describe who you need
A targeting library of 12 categories and 95 profile questions sets out the audience on the survey itself, from category use to recent purchases.
Chapter 06 · Questions
Questions, answered
Where do your respondents come from?
From PocketsFull, our own Android survey app. Members sign up in the app, complete a profile survey and are invited to surveys that match them. For audiences the panel cannot reach, we can work with partner panels and tell you when we do.
What do panel members get for taking part?
Members are paid for every survey they complete. When a survey screens them out or a quota is already full, they get a small reward for trying. People who drop out partway are not paid.
How do you check quality?
On surveys hosted on CatalyseAI, attention checks and on-topic checks for open answers run on every response, and video answers are checked for lighting and relevance. On surveys hosted elsewhere, we review the data for incomplete, rushed, patterned or contradictory answers and agree removals with you.
Which countries can you field in?
This page is about the US. For other countries, tell us the audience and we will check what we can reach before we quote.
Can you reach business or professional audiences?
Tell us the job role and industry you need. We check business and professional audiences case by case before we quote.
Related
Goes well with
Get a quote for your next sample
Send us the audience, the number of completes, the quotas, the survey length and the dates. Our team will check feasibility and reply with a quote.
Nearest office: Orlando, FL (corporate office)