Skip to content

Latest US poll: 63% say gas prices are affecting their household budget a great deal or a moderate amount

See the poll

Consumer & retail

Market research for Consumer Goods and Retail

Get products, packs and prices right before they hit the shelf.

Talk to salesSee the studies

Sector atlas

  • Consumer & retail
  • Finance & professional
  • Health, energy & logistics
  • Media, tech & research
Group
Consumer & retail
Covers
Consumer brandsRetailersOnline channelsIn-store

The landscape

Consumer and retail markets in constant motion

What is changing

  1. 01Shifting preferences
  2. 02Convenience
  3. 03Personalization
  4. 04Supply chain volatility
  5. 05Cost pressure

Consumer preferences keep shifting, expectations keep rising and shoppers want relevance and value. As digital channels grow and stores change, brands have to deliver convenience, personalization and purpose.

Supply chain volatility and cost pressure add to the complexity, so decisions cannot rest on instinct. We give brands and retailers evidence from real consumers, to refine propositions, improve engagement and make decisions that hold up in a fast-moving market.

  1. Q1

    Which new product idea should we take forward?

    Answered withConcept testing
  2. Q2

    Does the pack stand out on the shelf and say the right thing?

    Answered withPack testing
  3. Q3

    What price will shoppers accept, and where does demand drop?

    Answered withPricing research
  4. Q4

    Which claim do shoppers believe and care about most?

    Answered withClaims testing
  5. Q5

    How do people buy and use the category today?

    Answered withUsage & attitude
  6. Q6

    Is our brand gaining or losing ground over time?

    Answered withBrand health tracking

Studies

Studies for consumer goods and retail

Each one has its own page: how it works, what we measure and what you get.

Concept & innovationConcept testingFind the winning idea before you build itMeasuresTrialFeelingAppealAnswers Q1Pricing & optimizationPack testingCheck your pack gets seen, read and pickedMeasuresStand-outFirst noticedAppealAnswers Q2Pricing & optimizationPricing researchFind the price your buyers will acceptMeasuresToo cheapBargainGetting expensiveAnswers Q3Concept & innovationClaims testingFind the claims people believe and care aboutMeasuresBelievabilityClarityUniquenessAnswers Q4Customers & audiencesUsage & attitudeLearn how people use your category, and whyMeasuresWho uses the categoryHow often and whenHow they buyAnswers Q5Brand & marketBrand health trackingSee how your brand moves, wave by waveMeasuresPrompted awarenessConsiderationPreferenceAnswers Q6

How we work

Why clients choose Catalyse Research

The same four commitments on every project for brands and retailers.

  1. 01

    End-to-end research delivery

    We run the whole study, from recruiting the right participants to structured, analysis-ready data, consistent at every stage.

  2. 02

    Verified audiences

    We connect you with engaged, high-quality respondents who fit each study.

  3. 03

    Expertise that adds context

    We design the study with you, refine the method and help interpret the findings, so you get direction, not just data.

  4. 04

    Scalable, dependable execution

    Secure processes and strict quality controls keep projects of any size accurate, transparent and audit-ready.

What distinguishes us

In retail, reacting late costs market share. We focus on spotting shifts in behavior early, so you can act ahead of the curve, build stronger customer relationships and grow.

Certified and accredited

The same standards on every project, in every sector.

  • ESOMAR Corporate memberESOMARCorporate member
  • ISO 9001:2015, ISO 20252:2019 and ISO 27001:2022 certification marksISO9001 · 20252 · 27001
  • Cyber Essentials CertifiedCyber EssentialsCertified
  • MRS Company PartnerMRSCompany Partner
  • AQR, the Association for Qualitative ResearchAQRMember
See our accreditations

More in Consumer & retail

Nearby sectors

SectorE-commerce and Digital PlatformsUnderstand online shoppers and app users, from first visit to repeat purchase.SectorFashion, Luxury and LifestyleRead taste and brand desire among the shoppers who matter.OverviewAll 12 sectorsEvery sector we work in, on one atlas.

Talk to us about consumer goods and retail research

Tell us what you need to decide and who you need to hear from.

Talk to salesAll sectors

Nearest office: Orlando, FL (corporate office)