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See the pollSolutions · 25 studies
Every study we run, grouped by the decision it supports: new ideas, ads, brands, prices and customers. Each page explains how the study works, what we measure and what you get.
25 studies, five decisions. Every tile opens its page.
Methods we cover
25 studies
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5 studies
Test new ideas before you build them
Which idea should we build, and what would make it better?
What you get
Find the winning idea before you build it
Show your new ideas to the people you want to buy them, and learn which one to take forward and why. Each person sees one idea and answers the same questions, then tells you in their own words what works and what does not.
What you get
Find the few ideas worth a full test
What you get
Find the claims people believe and care about
What you get
Learn how your product performs in real use
What you get
Find the market gaps worth investing in
5 studies
Check your ads before the media spend
Will this ad, poster or line work before the media money is spent?
What you get
Test your video ad before the media spend
Show your ad to the US adults you want to reach and see whether they remember the brand, get the message and want to buy. Compare cuts on the same questions and hear the reasons in people's own words.
What you get
See what people notice first on your poster
What you get
Hear how your audio ad lands
What you get
Will your ad stop the scroll?
What you get
Find the words that land with buyers
5 studies
Know where your brand and market stand
Where does our brand stand, against whom, and how big is the prize?
What you get
See how your brand moves, wave by wave
Measure awareness, consideration, preference and use for your brand and your competitors, asking the same questions of the same kind of people in every wave. When a line moves, you can check that the change is real and ask people why.
What you get
See where your brand loses buyers
What you get
Learn why buyers choose you, or a rival
What you get
Measure how people see your company
What you get
Size your market and plan for demand
5 studies
Set the price and the line-up
What should we charge, and what belongs in the range?
What you get
Find the price your buyers will accept
Van Westendorp shows the range of prices buyers see as fair for your product, and where it starts to look too cheap or too expensive. Gabor-Granger asks whether they would buy at set prices, so you can see how demand falls as the price goes up.
What you get
Rank a long list by what matters most
What you get
Find the line-up that reaches the most people
What you get
Check your pack gets seen, read and picked
What you get
Choose a name, logo or slogan with evidence
5 studies
Understand and reach your customers
Who are our customers, what do they need, and how do we reach them?
What you get
Measure satisfaction, then find what to fix
We ask your customers, or category users from our PocketsFull panel, how likely they are to recommend you, how satisfied they are and how easy you are to deal with. Every score comes with the reasons behind it, so you can see what to fix first.
What you get
See where the customer journey breaks
What you get
Learn how people use your category, and why
What you get
Find the groups inside your market
What you get
Reach the right people for your survey
Methods we cover
Ten of the methods our studies are built on: what each one answers, how it works, and which studies use it.
Keep scrolling to move along the row
Which idea should we take forward?
Each person sees one idea and answers the same questions about it. Plain scores from 0 to 100 lead to one of four verdicts: Promising; Wanted, not new; New, not wanted yet; or Not ready. We suggest at least 200 people per idea (300 to compare groups) and give no verdict below 100.
What price range will buyers accept?
Four price questions: too cheap, a bargain, getting expensive and too expensive. Where the lines cross gives the range of prices buyers see as fair, and where the price starts to look wrong.
Used inPricing research
How fast does demand fall as the price goes up?
People say whether they would buy at set prices. You see how demand falls as the price rises, and the price where revenue peaks.
What matters most on a long list?
People pick the most and the least important item from small sets. A long list comes out ranked, with clear gaps between items, instead of everything looking important.
Which line-up reaches the most people?
Total unduplicated reach and frequency finds the small set of flavors, products or features that appeals to the largest number of different people.
Where does the eye go first?
People click where they look first on a poster, pack or page. You see where the clicks gather and the share that falls in each area you draw.
Used inStatic & poster testingPack testingClaims testingNaming, logo & slogan testing
Where do we lose buyers?
Aware, would consider, prefer, bought recently, would recommend: asked in a fixed order for your brand and your rivals, so the stage where you lose the most people stands out.
Would customers recommend us, and why?
A 0 to 10 question splits customers into promoters, passives and detractors. Every score comes with the reason behind it, so you can see what to fix first.
Which groups sit inside the market?
People are grouped by what they need, what they believe and how they behave. Each group is sized, profiled and named, with a simple way to spot them again.
Used inSegmentationUsage & attitude
Why did they answer that way?
People answer on camera inside the survey and an AI interviewer asks up to three follow-ups. Each answer is checked (live person, light, length, words, relevance and attention from 0 to 1), transcribed and grouped into themes with a sentiment bar.
Used inConcept testingVideo ad testingCustomer satisfaction & NPSAI video interviews
Not sure where to start?
Answer as many as you like. The suggestion changes as you go, and each one opens its own page.
Quick guide
Built on CatalyseAI
Studies are written and fielded in CatalyseAI, our survey platform, and answered by people from our PocketsFull panel where it can reach your audience. Our researchers add the models and analysis the platform does not draw, and our team has run sampling and fieldwork for over 10 years.
See the productsTell us what you are deciding and who you need to hear from. We will suggest a study and a sample size.
Nearest office: Orlando, FL (corporate office)