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PocketsFull panel

Our own panel, recruited and paid by us

PocketsFull is the survey app we built and run, so the people who answer your survey are members we recruited ourselves. They fill in a profile, pass a short check before each survey opens, and are paid for every survey they complete.

  • Our own Android app
  • Paid for every completed survey
  • A small reward for trying
10+years in sampling and fieldwork
5ways a survey start can end, and 3 reward rules
0–3AI follow-up questions on a video or audio answer
3offices: London, Orlando and Gurgaon

Why it matters

Know where your answers come from

A lot of online sample is passed from one supplier to the next before it reaches a survey. By then it is hard to say how a respondent was found or what they were promised. We run PocketsFull end to end: we bring members into the app, profile them, send them surveys and pay them. If a study needs more people than our own panel can supply, we tell you before fieldwork starts.

The member journey

From app install to a finished survey

Every step happens in our own app, so we can tell you how each member came to the panel.

01

Members join through the app

People sign up in the PocketsFull app on Android or on the PocketsFull website. We find them with our own app advertising.

02

They answer a profile survey

Members fill in a profile survey about themselves, which helps us match them to studies they can actually take.

03

Each survey is checked before it opens

When a member taps a survey, the app first asks that survey's qualifying questions. If the answers do not fit, the survey does not open, so fewer people who cannot qualify reach your screener.

04

They answer on their phone

Members take your survey on their phone, including video and audio questions if your study has them.

05

They are paid by outcome

A finished survey pays into the member's wallet. A screen-out or a full quota earns a small reward for trying. Drop-outs and quality fails earn nothing.

What you get

What the panel gives your study

  • A source you can trace

    Every respondent is a PocketsFull member who joined through our app or website, so we can tell you how they came to the panel.

  • Fewer wasted starts

    The in-app check keeps members who do not fit away from your survey link, so your own screener does less of the work.

  • Rewards that favor finishing well

    Members are paid for completes, not for clicks. Quality fails earn nothing, and an hourly limit on survey starts slows down anyone who tries to rush through surveys.

  • Direct from CatalyseAI

    If you build your study in CatalyseAI, you can send it to the panel from the audience step and set your quotas there.

  • Video without the scheduling

    Video used to mean a recruiter, a calendar and a dozen people. In CatalyseAI, video and audio questions sit inside the survey: answers are transcribed, and an AI interviewer can ask up to three follow-up questions.

  • Going back to the same people

    Ask us about inviting members from an earlier study to a follow-up study.

The gate

Every survey start passes the same line of checks

Follow one survey about an oat drink, from 1,000 taps in the app to the completes we pay for.

  1. Taps a survey
  2. Precheck
  3. Entry checks
  4. Answer checks
  5. Paid by outcome
Step 01 / 05

A member taps your survey

Members see surveys in the PocketsFull app, matched to the profile survey they filled in.

Grocery shoppingStart
Oat drink and youStart
Your phoneStart
1,000members tap the survey
Step 02 / 05

Your qualifying questions come first

Before the survey opens, the app asks its qualifying questions. If the answers do not fit, the survey does not open.

Before this survey opens

Do you drink plant-based milk?

Yes: the survey opensNo: it stays closed
620see your survey link380 never reach your screener
Step 03 / 05

Checked at the door

FraudCheck looks up each arrival in a CatalyseAI survey: repeat entries, people outside your country, VPN or proxy traffic.

Repeat entryOutside your countryVPN or proxyEveryone else gets in

Each stop is written down with its reason.

596get in24 stopped before question one
Step 04 / 05

Checked while and after they answer

Rushing, straight-lining, gibberish and off-topic answers are flagged with a reason, and video is checked while it records.

SpeedStraight-liningGibberishOff topicVideo

Off topic: the answer is not about the question.

555pass the answer checks41 quality fails: they earn nothing
Step 05 / 05

Completes are paid

A finished survey pays the survey's reward into the member's wallet. Anyone screened out or over quota gets a small reward for trying.

Survey finishedSurvey reward
Quality failNothing
555completes, each paid the survey rewardQuality fails and drop-outs earn nothing

Paid by outcome

How each survey start ends for a member

Members are paid for completes, not for clicks. Quality fails earn nothing, and an hourly limit on survey starts slows down anyone who tries to rush through surveys.

  • One walletThe app and the PocketsFull website share one wallet.
  • Cash outMembers cash out to options such as gift cards and PayPal.
  • No survey without a fitIf the qualifying questions do not fit, the survey never opens.
Member walletHow a survey start pays
  • CompleteFinished your survey. Paid the survey's reward.Survey reward
  • Screened outDid not qualify. Gets a small reward for trying.Reward for trying
  • Over quotaQualified after the group was already full. Also gets the reward for trying.Reward for trying
  • Quality failRemoved by a security or quality check. Paid nothing.Nothing
  • Drop-outLeft before the end. Paid nothing.Nothing

The reward for trying is paid once per survey start, while that setting is on.

Example

Example: finding recent cold brew buyers

A US coffee brand wants 300 adults aged 25 to 54 who bought cold brew in the past month. We check feasibility on PocketsFull and agree age and gender quotas with the brand. When members tap the survey, the app asks the cold brew question first, so most non-buyers never see the survey link. The brand adds one video question: "Tell us about the last time you bought cold brew." Answers are transcribed and grouped into themes in the report. If the feasibility check shows the audience is too small, we say so before we quote.

Join the panel

Want to take surveys yourself?

Get the PocketsFull app on Google Play or sign up at pocketsfull.com.

  • Paid for every completed survey
  • A small reward for trying
  • One wallet for the app and the website
Visit pocketsfull.com

Standards

The standards behind our fieldwork

Over 10 years in sampling and fieldwork, run to the codes and certificates below.

See our accreditations
  • ESOMAR Corporate memberESOMAR Corporate member
  • ISO 9001, ISO 20252 and ISO 27001ISO 9001 · 20252 · 27001
  • Cyber Essentials certifiedCyber Essentials
  • MRS Company PartnerMRS Company Partner
  • AQR, the Association for Qualitative ResearchAQR member

FAQ

Questions, answered

How are panel members rewarded?

Members are paid into a wallet in the app for each survey they complete. When a survey screens them out or its quota is already full, they get a small reward for trying, while that setting is on. Drop-outs and people removed by security checks get nothing. Members cash out to options such as gift cards and PayPal.

Can I field to the panel from CatalyseAI?

Yes. CatalyseAI is connected to the PocketsFull panel, so a study you build there can be sent to members from the audience step.

Which audiences can you reach?

It depends on the country and how narrow the audience is. Tell us who you need and how many completes, and we check feasibility before we quote.

Can members answer on video?

Yes. Studies can include video and audio questions. Answers are transcribed and checked for attention, relevance and, on video, lighting. An AI interviewer can ask up to three follow-up questions.

I want to take surveys. How do I join?

Get the PocketsFull app on Google Play or sign up at pocketsfull.com.

Check what the panel can do for your study

Tell us your audience, country and number of completes. We check feasibility on the panel and reply with a plan.

Nearest office: Orlando, FL (corporate office)