Media, tech & research

Market research for Technology and Innovation

Decide what to build and how to price it.

Talk to sales See the studies

Sector atlas

Consumer & retail
Finance & professional
Health, energy & logistics
Media, tech & research

Group: Media, tech & research
Covers: Artificial intelligenceCloud infrastructureCybersecurityNext-generation computing

The landscape

Advancing innovation in technology markets

What is changing

01Constant innovation
02User expectations
03Adoption
04Competition

Technology moves fast, shaped by constant innovation and changing user expectations. From artificial intelligence and cloud infrastructure to cybersecurity and next-generation computing, change is continuous and competition is intense.

We look beyond surface trends at behavior, adoption signals and market shifts, so teams can spot opportunities, refine product direction and enter new markets with evidence rather than assumptions.

Q1
Which product idea should we build next?
Answered withConcept testing
Q2
What will customers pay, and for which plan?
Answered withPricing research
Q3
Which features matter most to users?
Answered withMaxDiff
Q4
How do people use the category today, and what frustrates them?
Answered withUsage & attitude
Q5
Which customer segments should we target first?
Answered withSegmentation

Studies

Studies for technology and innovation

Each one has its own page: how it works, what we measure and what you get.

Concept & innovationConcept testingFind the winning idea before you build itMeasuresTrialFeelingAppealAnswers Q1 Pricing & optimizationPricing researchFind the price your buyers will acceptMeasuresToo cheapBargainGetting expensiveAnswers Q2 Pricing & optimizationMaxDiffRank a long list by what matters mostMeasuresPreference scorePicked as most importantPicked as least importantAnswers Q3 Customers & audiencesUsage & attitudeLearn how people use your category, and whyMeasuresWho uses the categoryHow often and whenHow they buyAnswers Q4 Customers & audiencesSegmentationFind the groups inside your marketMeasuresNeedsAttitudesBehaviorAnswers Q5

How we work

What sets our approach apart

The same four commitments on every technology project.

01
Integrated research delivery
We run the whole process, from sourcing participants to structured outputs, in one coordinated framework.
02
Reliable audience access
Our own panels and in-house recruitment give access to carefully profiled respondents.
03
Specialist research expertise
We design effective studies with you and refine the method, so research is technically sound and commercially relevant.
04
Consistent, secure execution
Robust quality and security frameworks protect data integrity and transparency on every project.

Why organizations choose Catalyse Research

Where timing and accuracy matter, we bring clarity through disciplined research and careful analysis, turning complex information into practical insight.

Certified and accredited

The same standards on every project, in every sector.