Consumer & retail

Market research for E-commerce and Digital Platforms

Understand online shoppers and app users, from first visit to repeat purchase.

Talk to sales See the studies

Sector atlas

Consumer & retail
Finance & professional
Health, energy & logistics
Media, tech & research

Group: Consumer & retail
Covers: Direct-to-consumer brandsOnline marketplacesPayment platformsSubscription servicesSocial commerce

The landscape

Online ecosystems and digital commerce

What is changing

01Conversion
02Retention
03New markets
04Seamless experiences
05Cost and scope

Digital commerce spans direct-to-consumer brands, online marketplaces, payment platforms, subscription services and social commerce. All of them move with technology and with what customers expect.

As digital adoption grows, you need seamless experiences while you manage cost, scope and sustainability. Entering new markets, improving conversion and keeping customers now depend on reliable data, not instinct. Our research reflects real market conditions, so you can refine your offer and grow with confidence.

Q1
Where do shoppers get stuck between first visit and repeat purchase?
Answered withJourney mapping
Q2
How satisfied are our customers, and would they recommend us?
Answered withCustomer satisfaction & NPS
Q3
Is our video ad remembered, and linked to our brand?
Answered withVideo ad testing
Q4
Which customer groups should we build for first?
Answered withSegmentation
Q5
What price will people accept for a plan or a subscription?
Answered withPricing research

Studies

Studies for e-commerce and digital platforms

Each one has its own page: how it works, what we measure and what you get.

Customers & audiencesJourney mappingSee where the customer journey breaksMeasuresSatisfactionEffortDrop-offAnswers Q1 Customers & audiencesCustomer satisfaction & NPSMeasure satisfaction, then find what to fixMeasuresNet Promoter Score (NPS)Satisfaction (CSAT)Customer effortAnswers Q2 Ads & creativeVideo ad testingTest your video ad before the media spendMeasuresBrand recallMessageAppealAnswers Q3 Customers & audiencesSegmentationFind the groups inside your marketMeasuresNeedsAttitudesBehaviorAnswers Q4 Pricing & optimizationPricing researchFind the price your buyers will acceptMeasuresToo cheapBargainGetting expensiveAnswers Q5

How we work

What makes our approach different

The same four commitments on every e-commerce project.

01
End-to-end research delivery
We handle the whole study, from finding the right audience to structured outputs, so you get dependable data without the operational load.
02
Access to verified participants
Our established respondent networks connect you with verified participants who fit each study.
03
Skilled research support
Work with people who know both the market and the methods, and design studies that lead to clear decisions.
04
Secure, scalable execution
Consistent, compliant processes and robust quality controls keep results precise at any scale.

Why it matters

In digital-first markets, success depends on where expectations, technology and behavior meet. We look for meaningful patterns, not surface trends, to help you improve user journeys and refine your offer.

Certified and accredited

The same standards on every project, in every sector.