EntertainmentUS poll
If you could keep only ONE of your paid streaming services, which would you keep?
| All | 18-29 | 30-44* | 45-64* | 65+ | |
|---|---|---|---|---|---|
| Netflix | 39% | – | 51% | 31% | – |
| Amazon Prime Video | 26% | – | 17% | 28% | – |
| Peacock | 7% | – | 7% | 9% | – |
| Hulu | 5% | – | 2% | 9% | – |
| Paramount+ | 5% | – | 5% | 3% | – |
| YouTube Premium | 5% | – | 7% | 3% | – |
| YouTube TV | 4% | – | 2% | 6% | – |
| Disney+ | 3% | – | 5% | 0% | – |
| ESPN (streaming service) | 2% | – | 2% | 0% | – |
| Apple TV | 1% | – | 0% | 3% | – |
| HBO Max | 1% | – | 0% | 3% | – |
| Another service | 1% | – | 0% | 0% | – |
| I don't pay for any streaming service | 1% | – | 0% | 3% | – |
| All | Men | Women* | |
|---|---|---|---|
| Netflix | 39% | 37% | 44% |
| Amazon Prime Video | 26% | 29% | 23% |
| Peacock | 7% | 6% | 8% |
| Hulu | 5% | 6% | 3% |
| Paramount+ | 5% | 5% | 5% |
| YouTube Premium | 5% | 3% | 8% |
| YouTube TV | 4% | 5% | 3% |
| Disney+ | 3% | 3% | 3% |
| ESPN (streaming service) | 2% | 3% | 0% |
| Apple TV | 1% | 0% | 3% |
| HBO Max | 1% | 2% | 0% |
| Another service | 1% | 2% | 0% |
| I don't pay for any streaming service | 1% | 0% | 3% |
| All | Under $50k* | $50k-$99k | $100k or more | |
|---|---|---|---|---|
| Netflix | 39% | 31% | – | – |
| Amazon Prime Video | 26% | 27% | – | – |
| Peacock | 7% | 8% | – | – |
| Hulu | 5% | 8% | – | – |
| Paramount+ | 5% | 6% | – | – |
| YouTube Premium | 5% | 6% | – | – |
| YouTube TV | 4% | 6% | – | – |
| Disney+ | 3% | 2% | – | – |
| ESPN (streaming service) | 2% | 4% | – | – |
| Apple TV | 1% | 0% | – | – |
| HBO Max | 1% | 2% | – | – |
| Another service | 1% | 0% | – | – |
| I don't pay for any streaming service | 1% | 0% | – | – |
| All | Children under 18 at home* | No children under 18 at home | |
|---|---|---|---|
| Netflix | 39% | 53% | 31% |
| Amazon Prime Video | 26% | 28% | 26% |
| Peacock | 7% | 5% | 8% |
| Hulu | 5% | 0% | 8% |
| Paramount+ | 5% | 0% | 8% |
| YouTube Premium | 5% | 5% | 5% |
| YouTube TV | 4% | 5% | 3% |
| Disney+ | 3% | 3% | 3% |
| ESPN (streaming service) | 2% | 0% | 3% |
| Apple TV | 1% | 3% | 0% |
| HBO Max | 1% | 0% | 2% |
| Another service | 1% | 0% | 2% |
| I don't pay for any streaming service | 1% | 0% | 2% |
| All | Working | Not working* | |
|---|---|---|---|
| Netflix | 39% | 46% | 23% |
| Amazon Prime Video | 26% | 24% | 33% |
| Peacock | 7% | 7% | 7% |
| Hulu | 5% | 4% | 7% |
| Paramount+ | 5% | 3% | 10% |
| YouTube Premium | 5% | 4% | 7% |
| YouTube TV | 4% | 4% | 3% |
| Disney+ | 3% | 3% | 3% |
| ESPN (streaming service) | 2% | 1% | 3% |
| Apple TV | 1% | 1% | 0% |
| HBO Max | 1% | 0% | 3% |
| Another service | 1% | 1% | 0% |
| I don't pay for any streaming service | 1% | 1% | 0% |
| All | White | Black or African American | Other groups | |
|---|---|---|---|---|
| Netflix | 39% | 38% | – | – |
| Amazon Prime Video | 26% | 26% | – | – |
| Peacock | 7% | 6% | – | – |
| Hulu | 5% | 6% | – | – |
| Paramount+ | 5% | 6% | – | – |
| YouTube Premium | 5% | 6% | – | – |
| YouTube TV | 4% | 4% | – | – |
| Disney+ | 3% | 3% | – | – |
| ESPN (streaming service) | 2% | 1% | – | – |
| Apple TV | 1% | 0% | – | – |
| HBO Max | 1% | 1% | – | – |
| Another service | 1% | 1% | – | – |
| I don't pay for any streaming service | 1% | 0% | – | – |
| All | Trump voters* | Harris voters* | Did not vote | |
|---|---|---|---|---|
| Netflix | 39% | 38% | 41% | – |
| Amazon Prime Video | 26% | 26% | 27% | – |
| Peacock | 7% | 7% | 10% | – |
| Hulu | 5% | 5% | 7% | – |
| Paramount+ | 5% | 7% | 0% | – |
| YouTube Premium | 5% | 10% | 0% | – |
| YouTube TV | 4% | 2% | 5% | – |
| Disney+ | 3% | 0% | 7% | – |
| ESPN (streaming service) | 2% | 2% | 0% | – |
| Apple TV | 1% | 0% | 2% | – |
| HBO Max | 1% | 0% | 0% | – |
| Another service | 1% | 2% | 0% | – |
| I don't pay for any streaming service | 1% | 0% | 0% | – |
| All | Republicans* | Democrats* | Independents | |
|---|---|---|---|---|
| Netflix | 39% | 35% | 42% | – |
| Amazon Prime Video | 26% | 22% | 33% | – |
| Peacock | 7% | 8% | 6% | – |
| Hulu | 5% | 8% | 3% | – |
| Paramount+ | 5% | 5% | 0% | – |
| YouTube Premium | 5% | 14% | 0% | – |
| YouTube TV | 4% | 0% | 8% | – |
| Disney+ | 3% | 0% | 6% | – |
| ESPN (streaming service) | 2% | 3% | 0% | – |
| Apple TV | 1% | 0% | 0% | – |
| HBO Max | 1% | 3% | 0% | – |
| Another service | 1% | 3% | 0% | – |
| I don't pay for any streaming service | 1% | 0% | 3% | – |
- Who we asked
- US adults 18+, online panel
- Fieldwork
- October 15, 2026
- Weighting
- Not weighted
- Small groups
- * under 50 people, read as a rough guide. – under 30, not shown
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