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Catalyse Pulse · US and UK

Rankings

The brands and services people name most in our latest US and UK polls. Each ranking asks its own question: open one for every answer and every group.

The No. 1 answer in every rankingNo. 1

USWhat America thinks

  1. WalmartThe store with the lowest grocery prices49%
  2. McDonald'sBest value for money among restaurant chains40%
  3. NetflixThe one streaming service people would keep39%
  4. ChatGPT (OpenAI)The AI assistant people trust most for accurate answers40%
  5. ToyotaCar brands people would consider50%
  6. Reese's Peanut Butter CupsThe candy people most want in a Halloween bag29%

UKWhat Britain thinks

  1. TescoThe supermarket with the best value for money31%
  2. NetflixThe streaming service people would cancel first26%
  3. Microsoft CopilotAI assistants used in the past month19%
  4. VolkswagenCar brands people would consider37%
  5. Costa CoffeeFirst choice for a takeaway coffee28%
  6. SantanderBanks people would trust with their savings19%
  7. WarburtonsFood brands people trust for quality55%

Two countries

No. 1 in each country

The rankings that ask about the same thing in both countries, side by side: each country’s No. 1 answer and its share. The questions are written for each country, so read both before comparing; open one for every answer.

Ranked in both countries, but asked differently

Each country was asked its own question, so these are not set side by side. Their full rankings are below.

Rankings

The full rankings

The five leading answers of every ranking, and any answer tied with the fifth; tied answers share a place (=4). Open one for every answer and every group.

US

What America thinks

6 rankings
The store with the lowest grocery pricesUS Money
  1. 1Walmart49%
  2. 2Aldi18%
  3. 3Dollar General9%
  4. 4Kroger7%
  5. =5Amazon / Whole Foods4%
  6. =5Costco4%
See the full ranking Best value for money among restaurant chainsUS Food
  1. 1McDonald's40%
  2. 2Burger King15%
  3. 3Taco Bell11%
  4. 4Chick-fil-A10%
  5. 5Subway6%
See the full ranking The one streaming service people would keepUS Entertainment
  1. 1Netflix39%
  2. 2Amazon Prime Video26%
  3. 3Peacock7%
  4. =4Hulu5%
  5. =4Paramount+5%
  6. =4YouTube Premium5%
See the full ranking The AI assistant people trust most for accurate answersUS Tech & AI
  1. 1ChatGPT (OpenAI)40%
  2. 2Gemini (Google)28%
  3. 3Copilot (Microsoft)8%
  4. 4Meta AI4%
  5. 5Alexa (Amazon)2%
See the full ranking Car brands people would considerUS Money
  1. 1Toyota50%
  2. =2Chevrolet7%
  3. =2Ford7%
  4. =2Tesla7%
  5. 5Nissan6%
See the full ranking The candy people most want in a Halloween bagUS Food
  1. 1Reese's Peanut Butter Cups29%
  2. 2Kit Kat19%
  3. 3M&M's15%
  4. 4Snickers14%
  5. 5Hershey's Milk Chocolate bar6%
See the full ranking
UK

What Britain thinks

7 rankings
The supermarket with the best value for moneyUK Money
  1. 1Tesco31%
  2. 2Aldi26%
  3. 3Sainsbury's11%
  4. 4Lidl10%
  5. 5Asda8%
See the full ranking The streaming service people would cancel firstUK Entertainment
  1. 1Netflix26%
  2. 2Amazon Prime Video13%
  3. 3Disney+11%
  4. 4DAZN7%
  5. 5Paramount+6%
See the full ranking AI assistants used in the past monthUK Tech & AI
  1. 1Microsoft Copilot19%
  2. 2Google Gemini16%
  3. 3Meta AI (in WhatsApp, Instagram or Facebook)15%
  4. 4ChatGPT10%
  5. 5Snapchat My AI9%
See the full ranking Car brands people would considerUK Money
  1. 1Volkswagen37%
  2. 2Toyota14%
  3. 3BMW9%
  4. 4Ford8%
  5. 5Tesla7%
See the full ranking First choice for a takeaway coffeeUK Food
  1. 1Costa Coffee28%
  2. 2Starbucks23%
  3. 3McDonald's (McCafé)16%
  4. 4Greggs9%
  5. 5Caffè Nero6%
See the full ranking Banks people would trust with their savingsUK Money
  1. 1Santander19%
  2. =2Nationwide14%
  3. =2Starling Bank14%
  4. 4Lloyds Bank13%
  5. 5Barclays10%
See the full ranking Food brands people trust for qualityUK Food
  1. 1Warburtons55%
  2. 2Walkers14%
  3. 3Kellogg's6%
  4. 4Nestlé5%
  5. =5Heinz4%
  6. =5Müller4%
  7. =5Supermarket own-label brands4%
See the full ranking

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